Maybe there are still many who are wondering what is the difference between internet marketing and digital marketing. Here are the similarities and differences between internet marketing and digital marketing.
Similarities between Internet Marketing and Digital Marketing
Both of them are doing marketing (marketing) with internet media which is currently a trend. So in terms of media, it is almost the same, such as:
Content Marketing, Search Engine Optimization (SEO), Email Marketing, Search Engine Marketing (Google Ads, Social Media Marketing, and Videos like Youtube)
Both of them use these media which are currently very effective and efficient in helping marketing work.
- Differences between Internet Marketing and Digital Marketing
Internet marketing focuses more on marketing activities that target internet users. This means using the internet to get customers, such as SEO (Search Engine Optimization) and SEM (Search Engine Marketing).
Digital marketing uses technology, one of which is the internet. You could say internet marketing is part of digital marketing. The process is more complex and does not only focus on attracting customers. There are times when working on marketing strategies, such as using social media, endorsements, free ebooks, webinars to attract awareness.
Influencers are an example of Digital Marketing, not Internet Marketing
As I explained earlier, digital is more complex using technology. In the past, advertisements were used to attract attention using advertisements on TV. Now they use influencers who use Instagram and Youtube technology to convey messages (marketing).
Influencers, for example, are personal or public figures who have many followers or subscribers and are able to pay attention to the public, especially today’s Instagram users and Vlogers.
Internet Marketing can also be called Digital Marketing
Technology is always changing, who knows the internet has innovated again because of the ease of access to the network everywhere. However, because digital is a technology itself, it will be more common and always up to date following the times.
Basically is how we can make the most of it to be able to increase business. We know that all businesses use digital marketing to make a profit and grow their business.
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Understanding COSC Certification and Its Importance in Watchmaking
COSC Validation and its Demanding Standards
COSC, or the Controle Officiel Suisse des Chronometres, is the official Switzerland testing agency that attests to the accuracy and precision of wristwatches. COSC validation is a symbol of excellent craftsmanship and reliability in chronometry. Not all watch brands follow COSC validation, such as Hublot, which instead sticks to its proprietary demanding criteria with mechanisms like the UNICO, attaining comparable accuracy.
The Art of Exact Chronometry
The central mechanism of a mechanized watch involves the mainspring, which supplies power as it loosens. This system, however, can be susceptible to external factors that may impact its precision. COSC-validated movements undergo rigorous testing—over fifteen days in various circumstances (5 positions, three temperatures)—to ensure their resilience and reliability. The tests measure:
Typical daily rate precision between -4 and +6 secs.
Mean variation, maximum variation levels, and impacts of thermal changes.
Why COSC Accreditation Is Important
For timepiece enthusiasts and connoisseurs, a COSC-accredited timepiece isn’t just a piece of technology but a demonstration to lasting excellence and precision. It signifies a timepiece that:
Provides outstanding reliability and accuracy.
Offers assurance of superiority across the entire construction of the watch.
Is likely to hold its value more effectively, making it a wise investment.
Popular Timepiece Manufacturers
Several well-known brands prioritize COSC accreditation for their watches, including Rolex, Omega, Breitling, and Longines, among others. Longines, for instance, presents collections like the Archive and Soul, which highlight COSC-validated movements equipped with cutting-edge substances like silicon equilibrium suspensions to improve durability and performance.
Historical Background and the Development of Chronometers
The notion of the chronometer dates back to the need for accurate timekeeping for navigation at sea, emphasized by John Harrison’s work in the eighteenth century. Since the formal foundation of COSC in 1973, the validation has become a benchmark for assessing the precision of high-end timepieces, sustaining a tradition of superiority in horology.
Conclusion
Owning a COSC-validated watch is more than an aesthetic selection; it’s a commitment to excellence and accuracy. For those valuing precision above all, the COSC validation provides peacefulness of mind, ensuring that each accredited watch will perform reliably under various circumstances. Whether for individual satisfaction or as an investment, COSC-certified timepieces stand out in the world of horology, maintaining on a legacy of careful chronometry.
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