Digital as it is today has an influence on the world of marketing. If in the past many companies competed to place advertisements in newspapers, television, and roadside billboards, now the media has begun to be marginalized a little. Because now everything has changed using an online business.
By using Email, we only have a few seconds to attract the attention of the reader. When the email arrives on their smartphone or laptop. So make a statement stating a strong reason for your email to be opened by the respondent.
The majority of people will not read our email writing. They will usually only look for the important parts. Therefore, create an email that is easy to scan by:
use short paragraphs
use bold letters in key words
use pictures to explain difficult things.
Using Active Sentence
By using the active voice, as if we invite the recipient of the email to interact with you.
The writing style of the email should be like you are telling a story. Because the story will more easily enter the subconscious and affect emotions.
Attractive Email Design
In general, more people are attracted to something interesting. So in making emails we must create designs that are able to attract the audience to read our emails.
How to email marketing for effective sales
10 Tips for Successful Selling via Email
1. Creating a Topic
Before sending an email, you should determine in advance what the topic will be conveyed to your email subscribers.
2. Keeping 90/10
The content of the email should not be about you or your product, but about the reader. 90% contains positive and educational content, and 10% contains information about your product.
3. Create an Engage Theme
Find fresh ideas for email content that your subscribers will love, so your emails don’t feel boring.
The main goal when doing email marketing is for customers to make transactions. The transaction will be closer when the customer has made a CTA (Call to Action), which is the action to click on the transaction link.
5. Concise and To The Point
The rambling content of the email will only make the customer close the email. Then write the contents of the email that is short and to the point. So that customers will easily understand it.
6. Use proper Alt Text
With Alt Text will appear when the image does not appear for the customer, you to click the embedded link.
7. Unsubscribe Easy
Make it easy for your subscribers to find the unsubscribe link when they don’t want to subscribe with your email.
8. Don’t Spam
Make the email you send more personal, by mentioning your name and email address that is natural, not like a robot.
9. Create Photo Connections
When you will send a photo in the body of the email, make sure the photo looks like it explains the content and information you convey.
10. Test Before Ship
Test your email first before sending it, especially test it on your handheld device.
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