Social media is currently an important platform used by every company in conducting promotions. As an effective promotion platform, social media is often also used as a communication tool with consumers who cannot be reached. As a mouthpiece with the company, social media is well packaged to attract and invite consumers who have the potential to become regular customers.
In addition, there are many other benefits of social media that can be utilized, one of which is useful for bringing traffic to a personal website or blog.
- There are many ways to bring traffic to the site
In general, site owners have many sources to bring in traffic. From organic to paid models are often used to bring in many visitors to various sites. These various ways are done in order to bring a lot of traffic to the site and be able to reach the target on the first page of a keyword (keyword).
In addition to displaying quality content, diligently sharing content is also one of the efforts that must be made so that more visitors come to the site.
- Utilizing the FanPage on Facebook
The FanPage page on Facebook is a page intended for the creation of accounts such as companies, artists or products that can become icons.
Share the content available on the site through the Facebook FanPage account. Any content that has just been published on the site, share it through your Facebook FanPage account. The more content available on the FanPage, the more Facebook users will see the content and the opportunity to bring in traffic from social media is even higher.
- Diligently update content in FanPage
To get loyal visitors, make sure the FanPage is always updated regularly. The selection of the right content will make those who have liked the FanPage diligently to visit the site.
- Take advantage of facebook groups
In addition to sharing on FanPage, you can also share content in Facebook groups that match the created theme. The more active the group, the higher the chance that the content on the site will be visited. Make sure the relevance between the group and the content being shared is appropriate in order to get visitors who can really be helped by the shared content.
- Use paid ads
Advertising on social media, especially Facebook, is now increasingly being done. The advantage of advertising on Facebook is the availability of Call-To-Action (CTA) that can be done to those who see the ad. Various CTA can be done according to the settings made by the ad owner.
One of the CTAs that can increase traffic to your website is the “More” button. Selecting the “More” button will redirect visitors to the page link that has been embedded in the content. Another advantage is that every ad on Facebook will also be integrated with ads on Instagram. One time ad setup can appear in two different platforms.
Social media is not only used as a promotional medium. Increasing website visitors through social media can also be done as long as you know very well every feature available on the social media. Now it’s time to apply this easy way to increase traffic to your site.
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