The important question is how is the effect of digital marketing in Indonesia on marketing? Effects of Digital Marketing in Indonesia on Marketing where digital marketing is a form of future marketing that is more efficient at lower costs. In this digital era, where all things are connected through a magical thing called the internet, many things have changed. Similar to the business world, the digital era directly or indirectly shifts marketing techniques and requires business people to keep up with the times. This is where a marketing technique called digital marketing is introduced. Digital marketing itself is a way of marketing for a brand or product using digital media. Compared to conventional marketing which requires more effort, digital marketing is much more loved today because it can reach all parts of the world with only the internet. In this case, digital marketing affects market share in several aspects:
- Cost: Compared to real-world marketing, digital marketing is relatively more cost-effective. This is because we only need to pay the cost of posting advertisements, designs, or offers via the internet.
- Products: With the development of the times, products are now no longer bound, for example in terms of form. Something that does not have a physical form can also be traded in the digital world, for example e-books (digital books), software, ideas, and so on.
- Promotion: Using the internet, we can more easily target the market share we are targeting, for example for certain countries, communities with specific hobbies, or certain age groups. This is supported by the fact that we don’t need to pay for transportation costs to conduct surveys, just use online surveys or use ones that have been made by other people.
- Influence of Others: It is common knowledge that many people know that friends or family are one of the biggest influences in buying something. But with the presence of a blog, we can more easily find references to a product or find out about a product before buying it, thus facilitating promotion.
It can be said that digital marketing is a form of future marketing. How not, with more efficient marketing, relatively lower costs, and many other advantages, it is not surprising that more and more companies will shift to the digital field. One real example is the lack of interest in newspapers, because now all kinds of information can be obtained easily through the internet. Newspapers that have a physical form also feel complicated, for example in terms of costs, because there needs to be distribution costs, large printing costs, machine maintenance costs, and others.
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