MSME actors have considered the marketing system of products or services through digital is difficult, complicated and they cannot do. This is a very wrong assumption. Because Digital Marketing actually has many sides that make it easier for everyone who does it. This Digital Marketing training targets MSME actors so that they are able to take advantage of digital devices in doing marketing. The training is carefully designed because it is most needed by MSME actors who do digital marketing in a simple, easy and cheap way. This training is important because the current presence of Digital Communication Technology has created major changes in the marketing strategy of products and services in the global economic order. Information Technology (IT) is proven to be able to carry out marketing tasks quickly, amazingly affordable, images and videos, interactive and inexpensive. Digital Marketing MSMEs training is a way that will accelerate the increase in the number of MSMEs to be able to take advantage of digital channels in marketing their products and increase MSME productivity. and increase sales of Indonesian local products in the global market.
· TRAINING OBJECTIVE
Opening the marketing gate for MSMEs in the online world so that original Indonesian products can compete in the global market.
· II. WHAT PARTICIPANTS GET
Participants will become aware of and able to perform various simple techniques of marketing their products online through various techniques and understanding provided during the training.
· III. TRAINING MATERIALS
- Digital Marketing Techniques
- Enabling the Website as a sales medium
- Enabling Social Media
- How to target market through online network
- How to Take Product Photographs with a Simple Studio
- How to make an effective promotional sentence
- How to Use Facebook
- How to Use Instagram
- Build Your Own Online Store
- Selling HP Capital Online
· IV. INSTRUCTOR
Digital Media Practitioners who have succeeded in building online marketing-based businesses
· V. METHOD
The training is designed so that participants are able to fully understand all the material so that they are able to implement the material obtained directly and especially in the world of work of each participant. To achieve a thorough understanding using patterns:
- Presentation
- discussion
- Case Study
- Practice
- Evaluation
- Simulation
· VI. PARTICIPANT
- MSME actors
- BUMDes employees
- Village Youth
- Start-up Activists
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