Set Mission and Goals
The first step is to define a content marketing mission and goals. This makes it easier to focus on what’s important in creating content so it stays on track. Of course it can also achieve goals such as:
- Increase income
- Generate more sales
- Reduce marketing costs
- Expanding marketing channels
- Get to know your audience
To create the right content, you must clearly know who the audience will be reaching. Actions to take:
- Collect customer demographic data
- Get customer feedback
- Create buyer personas
- Choosing a Content Platform
- Choose a platform that is widely used by the target audience in order to communicate content in a focused and sustainable manner. This is to make it easier for the audience to find the content they are looking for.
Define Content Type
Next, determine the type of content that will be created and published. This is important because a successful content marketing strategy depends on the core content. So that it must be in accordance with the characteristics and interests of the audience, this type of content can be in the form of articles, infographics, images and videos.
- Creating a Content Calendar
The content calendar is also part of the content strategy, it determines when to write or publish content. Lack of marketing is a content marketing fault, so it’s important to create a content calendar so that all content is properly scheduled.
- Creating Content
After doing a lot of preparation in content marketing, it’s time to create content. The research that has been done previously has provided an overview of the types of content created. The stages of creating content are:
- Do content research
- Creating an outline and content
- Distributing and Marketing Content
After completing some content, the next step is to do content distribution and marketing. In doing so must act according to the calendar because otherwise the audience will find it inconsistent. For this reason they may also find it unprofessional. Be realistic with the time you have to post. After publishing content and then doing promotions. Basically promotion can be done both on social media and via email. In addition, it is also important to have SEO-compliant content to make it easier to market content.
Measuring Success
The last is to assess the success of the content marketing strategy carried out to achieve the target or not. To measure success, it can be done by checking Google Analytics and measuring social sharing activities
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