1.Create Unique Products
Before doing a promotion, you should prepare a product that is unique compared to the products that other people have. A unique product will help you in market competition and make consumers use your product. Not only that, a unique product will also make your ad more attractive.
2. Create Clear Advertising Goals
After creating a unique product, the next step is to create a clear advertising objective. With clear goals, it will be easier for you to achieve advertising goals. For example, if you have a culinary MSME, the advertising goal you want to achieve is to introduce the latest products (flavor variants) to consumers. So when you create an ad, you only focus on that one goal.
3. Do Online Marketing
Having a successful MSME that is known by many people is the dream of every MSME owner. Online marketing or “Online Marketing” is one of the right marketing strategies to promote your MSMEs. Online marketing will help you to get potential customers, become number 1 on Google, and be known to many people. Online marketing strategies that you can do, namely content marketing, social media marketing, Google Ads, or video marketing.
4. Create Attractive Promos
Creating promos is one way to attract the attention of potential customers to buy the products or services you offer. They will be easily attracted when they hear “promo”. Promos can be in the form of discounts, gift coupons, cashback, or other promos. You can make promos on important days or moments, such as the end/beginning of the year holidays, Eid al-Fitr, Christmas holidays, or Chinese New Year holidays.
5. Consistent
Your last MSME business marketing strategy is to be consistent in carrying out the marketing strategies you use. The goal is to build consumer trust in your MSMEs. For example, when you use the “content marketing” strategy to promote MSMEs, stay consistent in creating various content and keep doing it. evaluation to produce quality content.
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