Maybe there are still many who are wondering what is the difference between internet marketing and digital marketing. Here are the similarities and differences between internet marketing and digital marketing.
Similarities between Internet Marketing and Digital Marketing
Both of them are doing marketing (marketing) with internet media which is currently a trend. So in terms of media, it is almost the same, such as:
Content Marketing, Search Engine Optimization (SEO), Email Marketing, Search Engine Marketing (Google Ads, Social Media Marketing, and Videos like Youtube)
Both of them use these media which are currently very effective and efficient in helping marketing work.
- Differences between Internet Marketing and Digital Marketing
Internet marketing focuses more on marketing activities that target internet users. This means using the internet to get customers, such as SEO (Search Engine Optimization) and SEM (Search Engine Marketing).
Digital marketing uses technology, one of which is the internet. You could say internet marketing is part of digital marketing. The process is more complex and does not only focus on attracting customers. There are times when working on marketing strategies, such as using social media, endorsements, free ebooks, webinars to attract awareness.
Influencers are an example of Digital Marketing, not Internet Marketing
As I explained earlier, digital is more complex using technology. In the past, advertisements were used to attract attention using advertisements on TV. Now they use influencers who use Instagram and Youtube technology to convey messages (marketing).
Influencers, for example, are personal or public figures who have many followers or subscribers and are able to pay attention to the public, especially today’s Instagram users and Vlogers.
Internet Marketing can also be called Digital Marketing
Technology is always changing, who knows the internet has innovated again because of the ease of access to the network everywhere. However, because digital is a technology itself, it will be more common and always up to date following the times.
Basically is how we can make the most of it to be able to increase business. We know that all businesses use digital marketing to make a profit and grow their business.
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