In the field of marketing, there are several marketing goals that are targeted and must be achieved to support business success. Marketing objectives remain focused on 6 things that need to be implemented, namely:
1. Giving Information (Promotion)
Promotion is an effort to notify or offer products or services with the aim of attracting potential consumers to buy or consume them. With the promotion, manufacturers or distributors expect an increase in sales figures.
2. Understanding Markets and Consumers
The goal that needs to be achieved by the company is to have a deep understanding of the market and consumers who are potential targets. Understanding all competition, needs, wants, and understanding emerging trends in the market including purchasing power, interests, limitations, and external factors that influence purchasing decisions.
3. Forming Products That Fit the Market
Creating a product that is really needed by the community is important for a company. Of course, this is a continuous result of the goal of understanding the market and consumers. From an understanding of the market and consumers, marketing needs to help companies and the product designer and production department to produce products that are in accordance with the research results.
4. Break Even
The purpose of marketing in general is to try to reach the break-even point between total production costs and total sales volume. In addition, this can also expand the scope of promotions, and try to further enlarge the scope of sales volume.
5. Achieving the Image You Want to Form
Imaging is important in marketing, because with imaging, consumers can get to know and be more interested in the products offered. Imagery can be formed by using idol figures as brand ambassadors, it can also hold events, advertisements, or content. Sometimes imaging can also be maximized with optimal post-sales service.
6. Consumer Satisfaction
Sales that occur will only be a momentary advantage if there is no satisfaction with consumers. That is, for every sale that occurs, it is hoped that there will be feedback that can be of more value than sales. The highest achievement of marketing is when consumers are fully satisfied, become loyal to the product and company and choose not to switch to competing products.
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