- Definition
Social media marketing is one of the various types of marketing that are now widely used. Simply put, this type of marketing utilizes the role of social media in the marketing process. Many companies are already using social media marketing. This type of marketing is indeed more efficient, when compared to conventional marketing method
- Why is social media marketing important?
A study says that more than 3.2 billion people in the world use social media today. With social media, the marketing process will be much more fun. There are several advantages that could be the reason why this type of marketing is important.
- The reason why many use social media marketing
Some of the reasons why it is widely used:
- Increase Brand Awareness
A product will be increasingly recognized when it is uploaded on social media continuously. This is because slowly people will start paying attention. At first, people may only look at the products or services you offer for a while. However, if it continues to be uploaded on social media, a product will begin to be considered and remembered by the public. This is because social media is a platform that people continue to consume every day.
- Get product feedback and marketing strategies
This is the next stage of the social media marketing effect. Once recognized, a product will start to be a topic of conversation. You can also see firsthand how customers interact with the content on your social media. Plus, social media also offers a comment feature. This allows the public to give their opinion about the products you offer or the way you market your products. For companies, this can be a tool to measure the advantages and disadvantages of the product or marketing strategy you choose.
- Studying Competitors
Learning about competitors is made easier with social media marketing. The reason is, social media marketing is now widely used by companies to market products. By being active on social media, the strategies adopted by competitors can be your learning material.
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