The difference between telesales and telemarketing

1.Telemarketing

Services that continue to drive interest from customers, open opportunities, provide information, get input from every consumer. Basically, the main task of telemarketing is to find prospects, make potential customers know what products you offer. Various activities carried out by the telemarketing team:

  • Telemarketing takes time and money to find potential customers or to cultivate consumer curiosity and interest in your product.
  • Provide prospects that truly match the target market for the telesales team.
  • Presenting and introducing brands, products, or services to potential prospects for consumers or buyers.
  • Collect suggestions or feedback from customers as input that will be used for various improvements in management and for the latest innovations in products and services.
  • Able to meet all customer needs and provide the best service that satisfies them.

2. Telesales

All activities carried out to sell products or services directly to consumers through telephone facilities. The activities carried out by the telesales team are to convert various opportunities that exist from potential customers to this type of business. Various activities carried out by the telesales team:

  • Converting customer data so that they feel interested in transacting with the company.
  • Striving to further increase sales volume to balance business costs and expenses.
  • Telesales will quickly respond to customer data provided by telemarketing for immediate follow-up.
  • Reducing marketing costs as small as possible, especially in the case of post-transportation because sales made by telephone are the cheapest and fastest.

If you already have the capital skills to communicate with consumers in terms of informing your products or services, but are still unable to drive their interest, then you need power from telemarketing. However, if you can attract a variety of potential prospects but it is too difficult to convert them into business, then you need a telesales team.

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