- Definition
Many say that marketing and promotion are the same, but they are very different, marketing and promotion have different meanings and purposes. Marketing or marketing can be interpreted as the process of compiling an integrated communication that aims to provide information in the form of the advantages of a product. Meanwhile, promotion is an activity to offer a product or service that aims to attract potential consumers to try and buy a product.
2. The difference between marketing and promotion
The differences between marketing and promotion include:
- Activity
Broadly speaking, marketing has various activities in the business world that aim to satisfy customers or consumers. Where, marketing activities include product planning, pricing, promoting or introducing products, and distributing goods. While promotion, has activities that focus on product sales that aim to increase product sales figures.
- Strategy
In marketing, you will be more familiar with the term marketing mix as a marketing strategy. While in promotion, you will be familiar with the term promotion mix. By using the marketing mix strategy, you can carry out marketing activities using the 7P formula which includes Product (Product), Price , Place (Place), Promotion (Promotion), People (Human Resources), Process (Business Activities), Physical Evidence (Company Physical Evidence). While the promotion mix is one of the variables in the marketing mix and has 6 strategies which include advertising (advertising), sales promotion (sale promotion), publicity (publicity), personal selling (personal selling), direct marketing (direct marketing), and interactive media (interactive media).
- Promotion
Marketing and promotion activities also have different priorities in paying attention to brand image. Where, marketing will always prioritize and maintain the brand image of a product in the eyes of its customers or target market. This aims to maintain quality and maintain a positive brand image in the eyes of customers. Meanwhile, promotion in general is not too concerned with the brand image and will be more concerned with how to attract consumers to try and buy the products offered.
- Service
In carrying out the best service marketing activities, especially after sales services (after the purchase transaction) has an important role for the continuity of a product. That’s why marketing activities prioritize customer satisfaction before or after the transaction. Meanwhile, promotional activities are usually not too concerned with service because they only focus on how to get high sales figures.
3. Conclusion
Marketing and promotion are two different activities and promotion is included in one of the marketing mix or marketing strategy. Where, the purpose of marketing as brand awareness and promotion as a way to increase sales figures.
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