SEO and SEM are unfamiliar terms. For those of you business people in the digital field, you may have heard these terms but don’t understand what the difference is between the two. These two terms are often used interchangeably, never used together. When someone uses the term SEO, usually he does not necessarily mention the term SEM.
1. What is SEO?
SEO is an abbreviation of Search Engine Optimization which means the process of optimizing a website and all its aspects (content, systems, etc.) so that it ranks well on search engines like Google. If you want to get more website visitors and get more potential customers, SEO is one of the main ways. How could that be? So, when a Google user searches for recommendations for cellphones under 2 million, for example, he will type the keyword “mobile phones under 2 million” and the results that appear on the first page will be accessed/read. What appears on the first page of Google search results is a page from a website that has been optimized (through SEO). This is the importance of SEO, when almost all internet users depend on the search engine, Google.
Here are the core components of SEO:
- On-Page SEO
- Incorporating natural target keywords into blogpost titles, heading tags, meta descriptions, etc.
- Tidy up the URL format of your page / page.
- Optimizing the loading speed of your website pages.
- Integrate social media sharing with your content.
2. What is SEM?
SEM stands for Search Engine Marketing which means a form of marketing on the internet through website promotion activities by increasing the visibility of the website itself on search engine results pages such as Google. This SEM covers SEO tactics, as well as several other related marketing techniques.
What Components Does SEM Include?
In addition to optimization for search engines, SEM also includes the use of paid search as a component. Examples such as pay-per-click (PPC) lists and ads such as Google Ads. So for the most part, the form is advertising and PPC activities.
So, What is the Difference Between SEO and SEM?
SEO increases the number of website visitors by making the website appear in the highest rankings on search results pages in search engines. SEM is larger in reach, considered as marketing on the internet that increases web visibility through organic search engine results as well as through advertising. So SEM includes SEO activities as well as other search engine marketing tactics/strategies. The main difference between the two terms is that search engine optimization (SEO) is just a component of search engine marketing (SEM). So in conclusion, SEO and SEM are strategies to improve marketing on the internet, so that websites are ranked high in search results. SEO and SEM are equally good and can be applied together for websites.
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