Definition of Marketing
In general, the notion of marketing is a comprehensive, integrated, and planned process carried out by an organization or institution in conducting business in order to be able to accommodate market demand by creating selling value products, determining prices, communicating, delivering, and exchanging valuable offers. for consumers, clients, partners and the general public.
In simple terms, the definition of marketing is more identified with the process of introducing products or services to potential consumers. Aspects for this marketing include advertising, public relations, promotion, distribution, sales, and customer service.
In general, the process of marketing a product or service is done by collaborating four things, namely:
- Product, which is an item that will be offered by a business to potential customers.
- Price, which is how much value a business charges for the product or service it offers.
- Place (Place / Distribution), this refers to the process of distributing products that will be offered to consumers.
- Promotion (Promotion), namely communication activities carried out to convey information about the characteristics and benefits of products/services to potential consumers.
Within the company, professionals working in the marketing department try to get the attention of potential audiences through advertising. Generally, promotions are aimed at a specific audience and may involve celebrity endorsements, use of a slogan or phrase, memorable packaging or graphic design, and overall media exposure.
So, the main goal of marketing is to maximize profits by creating a sales strategy. In a company or business, marketing executives must be able to see many aspects of advertising, including predicting the life span of a product or service.
The types of marketing are as follows:
1. Word of Mouth Marketing
Understanding this type of marketing is that potential consumers get product information from other customers. WOMM or word of mouth promotion is delivered orally and he is very excited to share this important information with others.
2. Call to Action (CTA)
If the traffic from the website is successful in generating sales, it means that the website has done CTA marketing. This type of campaign utilizes websites that use text, graphics and other web elements. This method is powerful enough to attract online consumers with a wider reach.
3. Relationship Marketing
Many think relationship marketing is much more effective. In fact, many companies are doing this instead of spending money to attract new customers. The reason is because most customers are more loyal when launching new products.
4. Cloud Marketing
This type of marketing is still relatively new. Cloud marketing puts all its resources and assets online. One example of cloud marketing is the affiliate program conducted by Amazon. Amazon allows associates to modify and expand these resources. Not surprisingly, books, television shows, movies and others can be accessed online by consumers through the Kindle Fire.
5. PR Marketing
One of the most important types of marketing is Public Relations. Many companies are working with the media to raise awareness of the importance of their products and the benefits they have when they are owned by consumers.
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