It is undeniable that the Covid-19 outbreak which is currently spreading to all corners of the world has hit many business people hard, including in Indonesia. The present is a time of uncertainty, as a business person, of course, worried about the impact that must be faced so that the business can continue to run. In this pandemic era, many people spend their time online, of course this can be used as an opportunity for business people to be more creative in communicating with consumers. So what are the marketing communication strategies that business people can implement in the midst of a pandemic?
- Create related content
You still have to maintain good communication with consumers, by creating content that is still related to the pandemic. Create content with a communication style that shows your empathy for the epidemic that we are facing together, with positive sentences. By creating content that is still related to current conditions, indirectly your business is considered to care and think about the condition of consumers.
- Change promotion style
It’s possible that currently many consumers need your products, but at the same time they also have to buy masks, hand sanitizers and others to stay safe on the move. So, change your communication style when promoting products, make customers sure to buy your products in the midst of their urgent needs.
- Entertaining consumers
This uncertain condition makes many people anxious and sad, you can use this as an opportunity to entertain consumers. For example, by creating a campaign with the opponent of the pandemic, which contains tips for carrying out activities during the pandemic so that your consumers are still enthusiastic about going through their days. This strategy is called soft selling when consumers enjoy the content you provide, without realizing it you are also extending your brand and will generate sales.
- Explain the product transparently and clearly
Eliminate consumer doubts and fears by providing a transparent and clear message, that your products are safe, healthy and sterile to buy during this pandemic. You can create content in the form of videos or images on how to package your products, how they are made, show a clean work environment or a safe shipping process. Continue to share information and steps related to your product transparently and clearly through your business social media. The goal is to make consumers more confident that your business has followed the health protocols according to government regulations. Those are some strategies that you can start to apply so you are not late in adapting.
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