SEO or Search engine optimization was first used in a post on Usenet since July 26, 1997. So SEO or search engine optimization is a method or process to increase the volume of visits to a website through the keywords searched through the search engine. Of course, by utilizing the algorithm of the search engine and still following the rules instilled by the search engine.
The history of SEO, in 1997 to be exact on July 26 the term SEO was born, and it was through a SPAM posted on USENET; an internet discussion forum that became one of the pioneers of technology discussion forums. However, only a few apply a unique algorithm in its working mechanism, in this case the search algorithm through keywords.
The SEO method through planting keywords on a website so that it can be crawled, indexed and ranked by search engines was first used on Altavista and Yahoo. But at that time the search engine algorithm was not perfect and only read keywords through the meta tags embedded in the html web code. So that the website content being searched for sometimes does not match the keywords used.
Google became a breakthrough search engine that actually implemented a fairly strict algorithm at that time. Prevent illegal and manipulative actions from webmasters who want to get their websites indexed at the top of the search engine ‘Pagerank’. From these algorithms began to create SEO methods that are more competitive, healthy and have the correct mechanism.
How SEO works, Search engines use certain algorithms to determine which content deserves to be ranked at the top of search results. This applies to all search engines be it Google, Yahoo!, Bing, and Duckduckgo.
Search engines create a systematic schema of how a website is found in their listings through targeted keywords. The mechanism is Crawling (entering the address of a website that can be searched based on variables in it), Indexing (the process of a website getting a ‘place’ on the list of site addresses in search engines), and Ranking (deciding the ranking of a website).
The relationship between SEO and Website Speed, Google has long announced that loading speed is a determining factor in the ranking of a website on search engines that are accessed via desktop devices. In 2018, the company expanded its application to mobile devices. No wonder many SEO practitioners and other internet users are talking about this latest info in the first half of 2018.
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