STP or Segmentation Targeting Positioning is one of the approaches or models used to develop messages and marketing strategies that are appropriate for segmenting certain target audiences. This marketing model is known as one of the most effective and popular to date. So that you are more familiar with what is known as STP marketing, consider the following reviews.
Definition and advantages of Segmenting Targeting Position
Basically STP marketing or Segmenting Targeting Position is a marketing model whose application involves three stages, namely segmenting the market, targeting the segments that are believed to be the most profitable and positioning the products sold in the most valuable way. The main focus in this STP marketing model is on the audience approach, not the product. This model focuses on selecting the segments that are most valuable to the business when designing a product marketing strategy so that the delivery of messages is more relevant in each segment of the audience. STP marketing itself is an approach or model that is popularly applied by many companies in designing marketing strategies. Some of the advantages of the Segmentation Targeting Positioning model are:
- Directing and focusing on marketing strategies such as in the implementation of targeted advertising, new product development or brand differentiation by allocating resources for target segmentation.
- Identify market growth opportunities by looking at new customers and product usage
- Matching effective and efficient company resources to target market segments that promise a greater return on marketing investment
- Improve the company’s position to be more competitive
Apply STP Marketing Strategy Now!
After reading this article, you must be starting to realize how important STP Marketing is, right? Indeed, you have to spend more energy and time for in-depth research. However, this STP can be your long-term investment to become a winner in the selected market segment. It doesn’t matter whether you have an online or offline business. Well, to accelerate your dominance in the market, we recommend implementing a Digital Marketing strategy. Because, in this day and age, the internet has become an inseparable aspect of human life. So, if you can use the internet properly, business success is not just wishful thinking. You can download the free Digital Marketing ebook below: We hope this article was useful to you. Don’t forget to also click the subscribe button to get business tips like this straight to your email. See you in the next article!
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