Currently, digital systems and social media have developed in our daily lives. Of course, these two things play an important role in marketing a business. But of course there are some things that still need to be done in the marketing strategy.
Printing media has long been one of the promotional tools used by business people and marketers to promote their business. In today’s digital era, it doesn’t mean we have to leave the old things and rely on digital promotions alone. You need to adjust in an area or for a certain target market, where not everyone accesses social media. Therefore, print promotion is still important for your business. In fact, you can make print promotions more compelling with a combination of today’s technologies. How about an example? Let’s look at the following brief explanation.
Marketing Strategy
Business people believe that a productive marketing strategy is a combination of online and print marketing that can make customers interested in using their business products or services. The era that has changed has indeed changed consumer behavior a lot, but that doesn’t mean you only rely on digital, because there are some things that you can’t turn into digital.
For example, study abroad agencies will use brochures, flyers, posters or print other merchandise to make prospective students feel more special by receiving something tangible. Of course you can’t just give away digital posters, right? It can make your potential customers forget and do not see your business as something trusted. Therefore, however you play strategy in your online marketing, also combine it with your print promotion media.
Technological developments can make your print promotion media look more different and attractive
The printing world of course also has to adapt to current technological developments. The current digital era requires you to quickly read the market and also your competitors. Because basically the online marketing strategy that you do can also be done by other business people. You can combine technology that is currently trending such as sending your product catalog to customers using AR (augmented reality) or QR Code. It will be something different and interesting compared to you just sending emails to customers. Sending gift coupons physically will also feel more valuable than giving digital vouchers.
Make a unique and interesting first impression
First impressions are important for your business. In addition to an attractive brand design, providing something tangible can let your potential customers know whether your brand is a professional or amateur business. Business cards are one of the important things that you must have regardless of your business field. This will make it easier for your potential partners to keep contacts and contact your service whenever they need it. You can’t just rely on social media or your company’s website, what if your potential partner can’t even remember your company name?
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