In marketing you must have heard of a marketing manager. Is it possible that some of you do not know what a marketing manager is? If so, let’s see the explanation below.
What is Marketing Manager
To market a product requires a way that is not easy. In addition to having to compete with other products, marketing also requires a product to be trusted by the public. It takes skill to make a product that sells in the market. Well, the marketing team is generally led by a marketing manager. He may be responsible for several products in the company or only for one product. In general, he acts as a drafter and evaluator. To carry out the concept creation process, he worked closely with the entire product-related team. Meanwhile, for the evaluation process, he usually only deals with the marketing team. In some companies, the marketing manager only acts as an evaluator. In addition, he also reports to the CMO or CEO regarding the strategies the marketing team has undertaken to market a product.
Responsibilities of Marketing Manager
A very large role requires a marketing manager to have quite complex skills. He must not only know sales and user data, but also understand marketing strategies. In addition to these two things, here are some responsibilities and job descriptions that will be carried out in this role.
- Leading the Initiation of Product Promotion
The main thing that the figure in this position does is initiate product promotion. To initiate product initiation, sales and user data are required. The main thing that the figure in this position does is initiate product promotion. To initiate product initiation, sales and user data are required.
- Coordinate Marketing Strategy
Strategy is needed to ensure that the marketing process is successful. Here the role of a marketing manager becomes important because through his intuition, he will know what strategy the company should take to market its products.
- Setting a Budget for Each Campaign/Ad
Each campaign carried out by the marketing team has a different goal. Well, this is where the marketing manager’s job is to make sure every campaign that has a big goal actually has a smaller budget than a campaign with a small goal.
- Monitoring Company Growth
Every marketing process carried out by the company will definitely be evaluated. One of the evaluations is about the company’s growth, starting from the level of user confidence in the products being sold to how far users want to continue using the product.
- Trying New Marketing Process
To increase the possibility of attracting potential users. This selection process is the job of the marketing manager. He has to look for new things, from strategy to channel marketing, and select the possibilities that will happen.
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