- Know the Product Well
Before convincing others, a telemarketer must convince ourselves about the product by knowing every benefit of the product or service that will be offered. By having a product, a telemarketer will be able to convince all the advantages of his product to potential consumers.
- Do Research About Prospective Customers
Many people are disturbed by telemarketing activities because they feel they do not need the goods they offer and feel alien to the telemarketing staff who contact them. If the company does not want to experience a failure like this, it is better to do research first on potential customers. For example, if you offer baby milk products, you should know how old the child is, the child’s name, what milk tastes like or if the child has any allergies. By doing this research, you can make an offer that fits their needs, and potential customers will feel close to you.
- Be Friendly & Reasonable
Every telemarketer should know that getting in touch means getting people to talk. Since you’re talking on the phone and the person you’re talking to can’t see your facial expression, it’s a good idea to use a friendly, non-stiff tone of voice. The questions you have to ask potential customers can be circumvented by using language that is a little loose and doesn’t have to be exactly the same, just take the point
- Ask Questions Efficiently
Realizing that the potential customers you want to contact don’t always have free time, it’s a good idea for a telemarketer to have an efficient list of questions to get the right answers. Use the 5W+1H standard, namely why, what, when, where, who and how to dig up information about consumers without having to beat around the bush.
- Don’t Have to Sell
Sales targets must indeed be met, but a telemarketer also needs to occasionally call consumers or customers just to wish them a happy birthday, happy holidays, or just to ask how they are. This is useful for creating good relations between companies and consumers.
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