Definition
In the beginning, banks were only services provided by individuals to traders. They do exchange transactions with money besides that they also accept money deposits from traders. However, over time the deposited money accumulates a lot so it needs to be channeled to other traders who need it in the form of loans or credit. This is where the bank later became a financial institution that is currently widely used for its services.
Types of bank marketing
- Marketing funding
Marketing funding: spend more time in the field, connecting with people who have the potential to save at the bank to raise funds.
- Marketing lending
Marketing lending: channeling funds that have been collected to other people or institutions in need in the form of bank loans. so marketing lending is looking for customers who roughly need loan funds.
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