In today’s world, insurance is considered very important in the business of guaranteeing assets, both personal assets which include entities and ownership, as well as company assets which include employees and other ownership. In this case, stretching the insurance realm is also increasing. In order to support this, it is deemed necessary to carry out business development. One way is to do marketing (marketing) so that it is easier for clients to find the most appropriate insurance solution for them
In this case, being an insurance marketer is certainly one of the jobs that has good prospects as long as it is done well and doesn’t give up easily.
Being marketing is certainly very closely related to a wide network. Yep, to be a marketing person, you need a worker with a wide network, or able to create a wide network. However, sometimes there is something wrong in distinguishing the notion of marketing from sales. If marketing means marketing, then sales means sales. Although the two have a very close relationship, of course there is a big difference between sales and marketing. Because of this, people often feel horrified to become marketing because they think that marketing is the same as sales.
- Definition of Insurance Marketing
Insurance Marketing has the meaning of a person or group who has the responsibility to introduce and inform clients and pave the way for these clients to develop their businesses and increase sales of their insurance products. Because this insurance product itself varies from individual insurance to insurance for corporations (companies), therefore it will be explained in detail about the duties and responsibilities of insurance marketing below.
A. Insurance Marketing Responsibilities
- In carrying out its duties, these are the responsibilities of insurance marketing that we have summarized;
- Expanding marketing network
- Provide information about insurance products marketed
- Follow up on clients
- Maintain good relationship with clients
- Oriented to the targets that have been carried out by the company
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