The 2020 Global Digital Report research states that 64.5 percent or around 174 million Indonesians are connected to the internet. In the digital era, the internet has become part of our daily needs. The internet has changed many things including lifestyle.
The need for the implementation of digital-based services is a must in the community who are very familiar with the internet. Service digitization is a process of using a digital system that converts manual or analog services into digital-based ones by utilizing information technology aimed at improving performance, convenience, efficiency of time, energy and resources.
Digitizing Services in the Time of Covid
By utilizing internet technology services can be accessed from home so that they are safer because they can reduce the risk of transmitting Covid-19. Considering that the number of positive cases of Covid-19 in Indonesia has not decreased, there has been an increase. The development of the digital era and the impact of the spread of Covid-19 have resulted in many changes.
Work
Several new professions have emerged such as content creators who are able to create content with the concept of creative, meaningful ideas that are packaged attractively. Cyber Security is an indispensable profession to anticipate the threat of data hacking via the internet. Digital Marketing is a new profession that promises to help companies maximize digital marketing with digital content, Search Engine Optimizer (SEO), social media, etc. Other new professions that will emerge such as Artificial Intelligence Engineer, virtual designer, big data analyst, graphic designer etc.
Work place
The new technology creates innovation in a flexible workplace in terms of place and time which leads to flexible working. The system of working at home or living (work from home) can even be done from anywhere (work from anywhere), providing the freedom to arrange flexible ways of working in time (flexitime) and place (flexiplace).
The attendance system may change, employees can work any time you can do it from anywhere as long as the work target is achieved. Work interactions are also changing, it is impossible to do work alone, it is necessary to build collaboration with the existing level of complexity.
The organizational structure will change to be more flexible and no longer hierarchical. To make changes to the organizational structure leading to a digital structure. This is to anticipate job characteristics that appear random, open system and un hierarchical.
Worker
There is a change in the pattern or system of work interactions with the use of information technology. Job transformation and work skills will continue to grow, this requires workers to always be able to adapt. With the use of information technology, people have higher expectations so that jobs will become more complex. For example, with online tracking services, it makes it easier to find out where you are. Anticipating this requires cooperation so that there is increased collaboration in work. Quick adaptations must be made to survive in the digital age. (WKN)
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