Marketing is the most essential part of the existence of a business. In carrying out marketing, each company can apply different marketing concepts from one another. The selection of this method is adjusted to the objectives and market conditions so that they cannot be equated with one another. The following is an example of the application of marketing.
- Concept to Start Production
This concept has become the most popular principle considering that customers are the main goal of every business that is run. It can be said that the indicators of business success are oriented to customer needs.
This production is referred to as high risk analysis. When companies focus their customers on sales orientation without listening to their needs and expectations, over time the company can lose its true operating targets and company goals.
The marketing concept that is no less important is the product. This concept focuses more on consumers who like quality goods with a high level of innovation. Therefore, companies need to produce products that focus more on improving the quality and updating of each item.
The main goal is more the same as product development according to customer directions and needs. Rarely is the principle of the product experiencing marketing, which makes companies continue to do the same product, without thinking about the long-term effect on the overall development of the company. An example of the application of this concept can be seen in gadgets that continue to develop the latest features to pamper customers.
- Concept for Sales
This marketing method for selling assumes that customers will not buy products without an invitation or large-scale advertising. That is, as long as the advertisement is not attractive and does not encourage customers to make a purchase, usually the product will be quickly abandoned by consumers. In the end, this concept is more oriented to what is being sold than to fulfill market desires. There are quite a lot of everyday products that apply marketing concepts like this, so it takes the ability to create interesting content or advertising material and can create a strong impetus for customers to make purchases.
- Concepts in Advancing Marketing
The marketing concept is a method that assumes that if you want to achieve goals, companies must be able to understand the needs and desires of customers. Therefore, the company must have the ability to provide the satisfaction that customers want both for the products, services, and services provided. This principle focuses on the customer as a marketing objective.
The marketing concept method of marketing does not only focus on customers, but is also a strategy to get maximum profit in sales. Examples of the application of this method are mostly carried out by world computer or gadget companies, where they provide goods according to the features required by customers.
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