how digital marketing works and categories

Desain, Digital Marketing

Do you know what digital marketing means? If you have ever seen a brand or product do a digital campaign or campaign in the online world. Maybe you’ve also seen a company that has a website and social media? These things can be called digital marketing.

      How does digital marketing work? Digital marketing is a series of marketing activities using digital media. This will work for businesses that have gone online, for example, have a website or a marketplace account. All of these things will be optimized using digital marketing. Without this digital marketing is not able to achieve its true marketing goals, for example increasing sales or service users. In general, digital marketing can work organically (unpaid) or paid marketing (paid). Here's how digital marketing works:

Build a Website or Marketplace account for the business to be promoted.

  1. Make a post on the website or Marketplace account (Organic Marketing)
  2. Choosing digital marketing advertising media (Paid Marketing)
  3. Conduct market analysis (Paid Marketing)
  4. Create attractive advertisements by linking post websites or marketplaces (Paid Marketing)
  5. Publication of advertisements (Paid Marketing)
  6. Generate customers from the ad

Basically there are 5 categories that are included in digital marketing. Here are each category along with an explanation:

SEO

SEO stands for Search Engine Optimization. SEO itself is an effort to optimize a website to get good rankings from search engines like Google. The goal of course is to allow your website to be more easily found by internet users who are accessing search engines.

SEM
SEM stands for Search Engine Marketing. SEM is a way to increase website visibility on search engine results pages such as Google (SERP). With the same goal, you may still be confused about the difference between SEO and SEM. We’ve explained it in a previous article.

CONTENT MARKETING
Content marketing is a marketing method that focuses on creating and distributing content. What kind of content? Content that is relevant and consistent in order to attract and retain an audience.

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