Marketing language is the language used to sell a product or service. Basically, the language of marketing is a game of words that can attract the attention of potential buyers until they want to buy the product or use the services you offer. If in a conventional business, you can convince your potential buyers by using written and spoken marketing language. If you can’t convince the promo writing on your product, you can demonstrate your products and services to convince potential buyers. But in online business, you have to be good at playing with words in your writing to be able to convince potential buyers to buy your product or use your services. Then what is the marketing language that convinces potential buyers for your online business? Here’s a powerful online marketing language for your online business.
- you, you, you
The word “You” (You) is one of the magic marketing languages to attract potential customers in the online store business. By using the words “you” or “you”, online business people indirectly invite potential consumers to interact personally so that the psychology of potential consumers is affected to build a good relationship with you. It is not surprising that the words “you” or “You” are often used by online store businessmen to greet their customers either via email or in the content of their online store website.
- “Safe” and “Guaranteed”
As previously explained, it is not easy to convince potential buyers when doing business online. This is because potential buyers do not see and you do not demonstrate your product. Therefore, you must use the magic words “Safe” and “Guaranteed” in your online marketing language. Buyers who see your advertisements and products online will feel safe when transacting and will not hesitate to try your products because these products are guaranteed. However, before using this word, you should evaluate the payment system and application for warranty of the product. This is done so that there is no loss to the seller and the buyer.
- “Free..!!!”
It is undeniable, that everyone likes things that are obtained for free. The use of the word “free” in the marketing language of your online business is something you should try to attract the attention of buyers. To use this language, you must first calculate the costs incurred in producing and selling your product. This is done so that you do not feel a loss when selling the product.
- “New”
Having things that no one else has is a matter of pride for many people. Therefore, if the product offered is a new model, you should add the word “new” or “new” in your marketing language to attract the attention of potential buyers.
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