A landing page is a static web page that focuses on getting leads through a specific action. The action can be a single page related to your main site or integrated as part of the website. The main focus of a landing page can vary depending on the type of business you run. The following are the steps you need to do before creating a landing page.
Create a conversion goal
Determine the most effective actions to put on the landing page, and make sure that the campaign fits your business. For example, the Spotify landing page will direct you to register an account and use the free version. However, you will hear some ads between songs. If you want to listen to songs without any distractions, you have to buy the premium plan.
Creating a Clear and Straightforward Value Proposition
After that, you need to clearly state the benefits of the targeted action. You should write it short, powerful, and specific. For example, let’s take another look at how Spotify puts “Spotify free” in addition to “Millions of songs. No credit card” as the tagline. With this, you understand that Spotify’s value proposition is to provide music for everyone to hear.
Create a Very Interesting Call to Action (CTA)
A clear call-to-action is the main element that guides visitors to take the next step or required action. Make it look as attractive as possible and easy to click. Use colors that are bright and contrasting with the main color of the landing page.
Pro-Tips for Creating Advanced Landing Pages
Once you’ve launched your landing page, you may want to make it convert. Here we provide some tips that you should do after creating a landing page:
Use Google Analytics for Conversion Tracking
Google Analytics is the best tool for determining the purpose of your landing page. You can find out how well your website is performing by observing the conversion rate it generates. This tool has a reporting system that can help you achieve your business goals, such as:
- Realtime conversion reports, where you can see activity on the landing page.
- Conversions Overview, which has metrics on Goal Completions and Goal Conversion Rates.
- Multi-channel Conversion Visualizer, which displays information from the new path about where these conversions are coming from.
- Do an A/B Test Landing Page. If your landing page has several versions, you can compare it with the A/B testing tool. With A/B testing, you can easily determine which design to use.
Google Optimize has an A/B testing tool that integrates with Analytics and allows you to run multiple versions of the same landing page on a single website page. The tool is easy to setup and fast as the experiments can be done with just a few clicks.
The need for digital IT is needed in daily activities, Bead IT Consultant is the right choice as your partner, visit our website by clicking this link: www.beadgroup.com