SEM stands for Search Engine Marketing which is a marketing strategy to raise a website to the top rank in search results in a paid way. Usually SEM is intended to offer or advertise products and services rather than special content because SEM uses Google Ads. SEM is widely used for business owners, e-commerce or online stores. Through Google Ads, website owners can create ads that will appear in Google search results and website owners only pay for clicks on ads or pay per click (PPC). Some of the differences between SEM and Seo:
- SEM in terms of free and paid
SEM is required to pay because SEM usually uses Google Ads media where advertisers have to pay every time a visitor is clicked or commonly referred to as Pay Per Click (PPC).
- The impact of SEO is more instant than SEO
Because it is paid, SEM already guarantees that the website will rank on the top quickly and easily compared to SEO. SEO takes some effort and time to see websites in the top rankings and the results can crawl up or down in rank over time depending on several factors.
- SEM results can be right on target for a specific target audience
Through SEM, you can determine your target audience by viewing search results by applying filters based on age, location, lifestyle, income and more. While SEO can not specify the specific target audience who will see the search results.
- SEM can be used as testing, while SEO can’t
Because SEM is paid, we can turn it on or off at any time. If you want to test whether SEM can have an effect on increasing sales or has reached the desired target audience, you can activate it. If you feel you don’t need SEM anymore because sales have reached the target, SEM can be turned off.
SEO and SEM are strategies to improve marketing on the internet so that the website is ranked at the top of the search page. Both have some differences and similarities. One of the most significant differences is that SEM is paid which displays a logo or ad text on the search page while SEO is free. And one of the similarities is increasing visibility on search pages.
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