By doing a follow-up, you will be in direct contact with potential buyers and when you want to do a follow-up, there will be several possible answers that we will receive from potential buyers, including being interested, not needing and not requiring or refusing. Of the three answers you receive, the most avoided is the rejection of the product or service being offered. To make the possibility of rejection smaller when doing a follow-up, you need to make the stages of follow-up fun so that the initial follow-up can become a prospect and then increase in subsequent follow-ups to become hot prospects.
This time I will give some steps in the follow-up that can be done by a marketing.
1. Follow up after offer
After you make an offer, it’s a good idea to contact the prospective buyer directly to ensure that the offer has been received by the right person. This is very important because when you make an offer to the wrong person, you will return to the initial stage of making an offer again and this will continue to repeat until you get the right person. Avoid this to make selling time more effective and not fixated on one person or company.
2. 2nd follow-up
When you have confirmed that the offer has been received by the prospective buyer, ask the time it takes the prospective buyer to learn about the product or service as well as the prospective buyer’s cellphone number to make it easier for you to be able to contact the needs of the product or service you offer. If the prospective buyer does not give a grace period, then as marketing you can provide space for potential buyers to get to know the products or services that you offer. The time given can vary from 2 days to 1 week before you do a follow-up again. Because prospective buyers will need this time to be able to provide an assessment and consideration before deciding to buy. But don’t forget to re-follow up these potential buyers by making special notes about potential buyers.
3. Appropriate follow-up time
When it’s time for us to follow up, do it at a time that is not too busy for potential buyers, which is between 2 pm – 6 pm. This time is an effective time to follow up with potential buyers because most people will have more free time and are more open to receiving calls. Unless you have made an appointment at the beginning of the follow-up to contact outside these hours.
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