For some businesses in Indonesia, the term internet marketing is still a worrying specter. Not a few businesses, both small and medium scale, are still having trouble adapting to this new marketing model.
The main obstacle that we see with local businesses is the lack of company human resources who are experts in this field. Most SMEs finally choose to use internet marketing services, either agency companies or individual freelancers.
Actually, it’s not bad, it’s just that there are a few things that you must examine first before determining which party will do the marketing for your business. Starting from the portfolio, business credibility, previous client reviews, as well as the price and level of service offered.
But again, to get internet marketing services that are really quality and make a big contribution, usually requires a lot of money. Therefore, instead of your company having to use internet marketing services from a third party, it’s a good idea for your company to be able to independently carry out this marketing model.
Internet Marketing Basic Guide
Internet marketing is a term used for all types of multi-platform marketing in any form that can be accessed online. This online marketing includes using email media, online advertising, websites, social media, vlogs, and others.
At least, there are at least 3 main priorities that you must pay attention to if you want to start internet marketing. At least, if you have utilized the three online marketing priorities optimally, your business can already compete in this all-digital era. Here are 3 priorities in doing marketing via the internet.
Website
One of the most basic things about internet marketing that you should pay attention to first is the website. Website is a very vital part of internet marketing because it becomes the main representation of your business in cyberspace.
You can find out more about the ideal website criteria in this modern era in our next article.
Social Media
It’s no secret, that today’s millennial generation may be more present on social networking applications than socializing in person. This also affects their habits as consumers.
Based on our personal experience, most millennial to generation Z customers often make purchasing decisions based on reviews they find from YouTube and Instagram. It’s no wonder why today the business of becoming an influencer/endorser is getting more and more lucrative.
At the very least, from here, businesses must learn that their brand presence on social media has become a basic need that can no longer be avoided.
Online Ads
The next media that is quite effective and can be felt directly the benefits is by placing advertisements online. Actually, there are quite a number of advertising service providers on the internet, starting from social networks such as Facebook and Instagram, but if the goal is to focus more on sales, Google Ads is still the best in my opinion so far.
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