PHYSICAL CHARACTERISTICS OF LETTERS IN TYPOGRAPHY

Typefaces are generally categorized into 5 types, including serif, san serif, script, decorative, and monospace. Where each typeface besides having a different shape structure also has a different impression.

SERIF LETTERS

Serifs are additional forms of letters in the form of hooks or flippers. The hallmark of this typeface is having fins or hooks with a pointed shape at the end of the letter. Generally, serif fonts have a classic, elegant, formal, intellectual and conservative impression. Serif typefaces are usually widely used for bodycopy writing because the hooks on serif fonts can help make it easier for the eyes to read. The hooks on the letters seem to make the lines invisible so that the reader’s eye can easily trace the letters. Like the text in a book.

SAN SERIF LETTERS

Sans serif font is a typeface that does not have fins or hooks at the ends of the letters. Generally this typeface has the same thickness. The San Serif font looks simple but has a strong and strong impression so it is often used for writing titles. But when used as the main text, balance it with the use of wide spaces in the text. So that the level of readability is maximized

SCRIPT LETTERS

The shape of the script letters is made to resemble letters written by hand strokes or with a brush, a sharp pencil specifically for calligraphy writing. Usually script letters are written in italics to the right. This letter is made to combine uppercase with lowercase or capital letters with lowercase letters. The touch of this script letter gives a graceful and elegant impression. But not only gives the impression of elegance, this letter shape also gives a personal impression. Usually the script typeface is widely used for designs related to luxury. For example, for wedding invitations. Because the level of legibility is not very good, this font is not suitable for writing body copy.

DECORATIVE LETTERS

Decorative lettering is a typeface that was developed from pre-existing letter forms. Usually this letter form is added with ornaments or lines made with decorative shapes. Decorative letter shapes have the impression of a complicated design making it difficult to read, because it depends on each typeface. Decorative fonts are rarely used for writing long texts or writing bodycopy because they have poor readability compared to other typefaces. Decorative letters are often used for graphic design, but they are not used too much.

MONOSPACE LETTERS

Monospaced letters are typefaces that have the same width and spacing for each letter. As in the letters W and I which have the same space. Usually this typeface is often used for writing programming code. The typeface used on a typewriter is a monospaced typeface.

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