Currently, many people are using digital marketing methods to promote the business that is being undertaken. Moreover, now there are also many users who make buying and selling transactions through digital platforms, because they are considered more effective and efficient.
Digital Platform for Digital Marketing Activities
1. Facebook
Facebook is one of the applications that have the largest users compared to other applications. Many entrepreneurs market their products through Facebook because their market reach is very broad. People on Facebook are not just for status updates, but also looking for information or product recommendations. Plus, now there is a feature for advertising on Facebook. You can easily advertise on Facebook with this feature.
2. Youtube
Youtube is also one of the platforms or applications that is often accessed by many people. Usually people access YouTube to find entertainment, study, and also many entrepreneurs advertise there. Doing ads on YouTube of course requires its own knowledge or expertise. You can not carelessly do advertising without studying it first. Create quality content for your ads so that they can attract YouTube subscribers or users to visit the products you advertise.
3. Whatsapp
This application now has two different types, namely WhatsApp and WhatsApp Business. Whatsapp business itself is almost the same as ordinary WhatsApp, the only difference is that WhatsApp Business is made for those of you who have a business. The features provided also make it easier for entrepreneurs to easily serve customers. Like the quick reply feature that is displayed when a customer chats with you for the first time. When you are busy with other matters, this quick reply feature will help you to keep responding to customers.
4. Instagram
The next platform that is often used for digital marketing activities is Instagram. Indonesia also ranks fourth as the country with the largest Instagram users in the world. This encourages entrepreneurs to make business promotions through the Instagram media. On Instagram, the most displayed ads are in the form of photos or videos. Here, you can not only market the products you sell, but you can show videos of the process of making the product so that customers can have more confidence.
5. LINE
LINE as an instant messaging company, has also made progress to support entrepreneurs who want to market their products more broadly. One of them is the Business contact feature which provides benefits to make it easier for LINE users and sellers to communicate in real time. In addition, by using LINE, you can easily broadcast messages to each customer contact about the products being sold. Include additional photos or images that can attract customers to your product. You can use these five digital platforms as a way to do digital marketing. You can also do every promotion for the product through many platforms so that the market reach is wider.
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