So SEO can help you improve your ranking in search engine results. This has the potential to have a huge impact on your company’s most important goals, such as increasing your leads and sales.
- SEO targets quality traffic
When users are ready to take the time to research your industry or learn more about their options for a particular type of product, they can find you on their own. This is not only much more convenient for consumers but also generates more qualified leads for your business.
In fact, in HubSpot’s latest Login Status report, 59% of marketers said that sign-in practices provide the highest quality leads for their sales teams.
After all, who do you think would be more receptive to your marketing efforts: Someone who saw your ad on a billboard during their travels, or someone who came across a list of tips you published while looking for help online?
2. You don’t have to pay for ads in SEO
Google’s organic ranking is based entirely on what its algorithm determines as the best result for a particular query. This means that once you create a page that search engines deem worthy of their users, that page can continue to attract traffic to your site for months (or even years) after you publish it.
But once you make that initial investment, there are no ongoing costs to keep attracting traffic to your content. You may need to update the page every few months, depending on the nature of the topic. You may also need to add and refine them if your competitors decide to target the same keywords.
3. SEO gets more clicks than PPC
Even though PPC ads appear above organic rankings, 71.33% of searches result in clicks on organic results on the first page. It’s hard to say why this is so, although the most logical conclusion is that users trust Google’s algorithms. They know which places advertisers are paying, and they choose to visit the pages that search engines have determined to be the best.
4. SEO helps PR
While SEO and PR may seem like completely separate marketing strategies, you can use them together to maximize the results you see from each.
The biggest relationship between the two lies in link building.
Generating links from reputable websites is a key component of any SEO strategy. This means that one of the biggest parts of a SEO professional’s job is identifying placement opportunities or coverage in industry blogs, news publications, and more.
5. You can get ahead of the competition
Today, SEO is widely considered a staple of any marketing strategy.
In fact, 61% of marketers say that improving their SEO and increasing their online presence is a top priority.
This means that your competitors are likely already taking steps to rank highly in search results. And with your own SEOa strategy, you can follow it – and ideally, move on – to stay competitive in your industry.
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