So that you get a clearer picture, below we will provide types along with examples of experiential marketing that you can try.
1.Product Exhibition
Instead of explaining at length about the benefits of the product, let consumers experience the product firsthand. Simple, right? But even so, this product exhibition managed to help 65% of consumers to understand the product better than regular advertising, you know.
Well, you can do this product exhibition in two ways: holding a special event or just putting your new product in the store.
You can see the first example of experiential marketing at PlayStation Events.
This event is an annual event to showcase the list of video games that will be released on the PlayStation console that year. Throughout the event, visitors can try to play all the video games at the booth that has been provided.
While the second example you can easily find in official smartphone stores such as the Apple Store or Mi Store. Usually, some of the newest and most popular smartphone releases will be placed on the table so that visitors can try all the features freely.
2. Seminar
Running a seminar or workshop not only builds connections, but also educates your customers at the same time. This type of experiential marketing is also no less popular than product exhibitions and has been implemented by large and small businesses. In fact, maybe you have also been a participant in this experiential marketing.
3. Events
In experiential marketing, the event is not only limited to product exhibition events like number one above. However, all events such as concerts, festivals, and so on. It’s just a matter of your level of creativity and the type of compatibility with the business you are running. The more unique and creative your event is, the more memorable it will be in the hearts of consumers.
4. User Generated Content
User Generated Content (UGC) is user-generated content from your products. Whether it’s pictures, videos, sounds, and so on.
UGC is included in experiential marketing because you invite consumers to be directly involved in product marketing. This is certainly a memorable experience because you value your customers and make them feel part of the brand.
5. Immersive Experience
In a way, immersive experience is inviting consumers to really enter and experience the world of your product. You can take advantage of advanced technologies such as Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). Or it could be by changing the real world to be similar to the world in your product.
This type of experiential marketing is still very rarely applied. No wonder because it uses quite sophisticated technology. So it requires a budget that tends to be larger than other types.
As for examples of large-scale Immersive Experiences, you can check out AMC at the 2017 SXSW event. The aim of this experiential marketing is to promote the TV series Breaking Bad and Better Call Saul made by AMC. At this event, AMC opened a fictitious restaurant that appeared in the series, complete with a menu that can be ordered and the original actor who was indeed an employee in the series.
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