A marketing plan generally contains a description of who the competitors are, the demand for the product or service, and the strengths or weaknesses from the point of view of the market and its competitors. Other elements that are often included in a marketing plan include:
1. Company Summary and Objectives
First, get to know your company profile and its goals. This way, you can find out the situation of the company and the goals to be achieved.
2. Define Targets and Standards to Be Achieved
Second, determine the targets and standards to be achieved. When you know a definite standard, it will be easier to measure progress to achieve the desired target.
3. Define Target Market
Another important thing when creating a marketing plan is to determine who your target market is. By determining the target market, it will be easier for you to determine the style of promotion and marketing that will be carried out. Marketing will be more effective.
4. Set Promotional Content Type
Now there are many promotional content that you can choose from. It’s important to define the type of content you want to run. Choose well so that it can help you reach your target to the fullest.
5. Get to know competitors
Do research to identify your competitors’ strengths and weaknesses. Knowing your competitors will help you develop a complete and clear marketing plan.
6. Set Focus and Priority
You may have lots of ideas, but it’s important to stay focused and set priorities. Don’t get overwhelmed because there’s too much to do. So in addition to setting what you want to achieve, you need to set aside the things you’re not focusing on to avoid unnecessary distractions.
7. Set Budget
In making a marketing plan, it is important to set an effective and realistic budget. Set the budget well so that the marketing steps become smoother. The content of the marketing plan does not have to be as mentioned above, but can be adjusted to the needs and what we want to achieve
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