Marketing Communication Tasks within the company

Marketing Communication is one of the professions that is considered very vital for the development of the company. This is because of the description of the work that must be done by a marcom that is related to the company’s incone.

What are the duties of a Marketing Communications?

1. Marketing Communication must be good at doing promotions

A Marketing Communication is those who must be good at the promotion process of a company’s product. The process of promoting a company’s product cannot be done by just anyone. A marcom usually has a high percentage of skills so that the promotions carried out are expected to have a positive effect on the company.

2. Advertise products

This is the same as promotion, but the difference is in the form of representation on its products which are not advertised directly, but using existing media, such as social media Facebook, Instagram and so on. A Marketing Communication must be able to advertise a company’s products properly, can use an approach soft selling and hard selling.

3. Market products directly

In addition to advertising products, a marketing communication must also have customer email data. However, data will be very important to carry out marketing strategies and carry out duties as a marcom. You can do marketing directly through existing data, such as email or call directly to offer company products.

 4. Negotiate directly

A marketing communication person is a person who must be able to carry out the negotiation process directly or face to face with buyers. When negotiating, don’t get confused about what to do. When negotiating directly, a marketing communication (marcom) must be able to explain all the advantages of the company’s products from competitors and convince potential consumers to use the products being marketed. This is where marcom’s communication skills are tested directly.

 5.Have a good relationship and don’t cut ties with other parties

Marketing Communication must be close to the community or certain agencies. Do not let a relationship that was once well established even break up because it is no longer working together. However, later you will need another party for the process of promoting your product so that a good relationship will be very helpful.

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