- Creating Customer Prospect Data
The first task of a marketing executive is to find a target market or buyer. This prospect data can be obtained from various sources, such as references from friends, relatives, or company customers who have not previously been followed up. Another way that is currently effective is looking for prospects by utilizing social media such as Instagram, Twitter or Facebook.
You can also use Facebook’s customer audience as a database source. However, high accuracy is required if you want to search databases through social media because data falsification is very likely there.
2. Make an Offer Plan
The prospect data that has been created must then be followed up one by one. But before doing that, you must validate the information first if the data comes from social media. Basically, this offer plan is made to prepare a schedule or time in order to be able to communicate further with potential customers.
3. Promoting
Promotion and marketing are two things that cannot be separated. As a marketing executive, of course you have the responsibility to promote the product or service that you want to sell. There are various forms of promotion. Simply put, it is a form of promotion through social media owned by the company. In addition, you can also do offline promotions on several spots that you think have the potential to be seen by your target market.
4. Achieve Sales Target
As previously explained, the performance benchmark of a marketing executive is almost the same as sales, namely turnover or sales. Therefore, all the activities of a marketing executive in the company are to achieve sales targets.
5. Receiving the Complaint Handle
As a form of responsibility for customers, a marketing executive must be able to handle customer complaints. Please note that customer satisfaction is one of the goals of marketing activities. If you are able to do this well, then you will get referrals from customers. Because if customers are satisfied with being served by you, then their chances of recommending you will be very large.
6. After Sales Service
Many marketing executives think that this activity is less important, because they think the target is to achieve new sales targets. However, this assumption is a big mistake. Why? Because after sales service is an inseparable part of marketing activities.
What makes you sure that the product or service you provide to customers will have no problems after being purchased? Therefore, after sales service activities are very important to influence the image of a marketing executive.
7. Create a Marketing Strategy with the Marketing Manager
A good company or organization should have a clear career path. The main task of this point is to create a new generation. As a marketing executive, you should not limit yourself to just regular work. By helping marketing managers create marketing strategies, you are indirectly learning to be a good marketing manager.
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