Celebrity marketing is a strategy that is fairly easy, inexpensive, and very effective for branding your products via Instagram. Brand awareness can be pushed up and at the same time increase followers. And who would have thought, marketing through selebgram can even be used as a channel for product launching.
This tactic is commonly known as influencer marketing. Not only that, 74% of customers rely on social media in making buying decisions. Followers are also more engaged (communicative) with the celebrity accounts they follow compared to business accounts. By adjusting the followers of celebrities to the target market, we can “shoot” more precisely.
This is what generates a fairly high ROI figure when we use a marketing program to promote our products and brands on Instagram.
Here’s How Selebgram Marketing Works
With tens of millions of Indonesians playing IG every day, Instagram is one of the best social media platforms for brands to collaborate with influencers (we usually call them celebgrams).
The advertisements that are carried out through these celebgrams are quite destroying the face of traditional advertising. Customers are immediately introduced to your brand through a more reliable source, in other words, directly through the idol’s Instagram account.
Promotion Process Through Selebgram
Generally, this marketing process starts with a brand contacting a celebrity, inviting them to collaborate. The selected celebgram is also not arbitrary. Brands must first research which segments and how many followers the celebrity has.
There are various forms of cooperation. Starting from Instagram post sponsorship model (endorse), blog posts promoted through social media, or for the long term the celebgram can be contracted as a brand ambassador.
Celebgram Price
The more followers you have, the more expensive this collaboration will usually be. Not only with money, endorsed models also sometimes accept bartering Instagram posts with promoted products.
So you don’t have to have a big budget to take advantage of the power of influencer marketing. If you have a good product, a friendly way of communicating, and the right target demographic, you can come up with something that can result in a win-win solution for your brand and the celebgram.
Contacting Selebgram For Cooperation
Consumers in Indonesia pay enough attention to the movements of the artists they idolize. Product purchase decisions can be influenced by this program.
Professional Contact
If your product and target market are suitable, promote it through the celebgram. You can start contacting them to work together. Actually, it’s not difficult to contact a celebrity who is used to working with brands to get paid to promote. They usually include an email or other contact in their short Instagram bio with the caption “Business Inquiries”.
Contact Via Instagram
If the contact is not listed, you can send a direct message via Instagram by using the Instagram Direct feature in it. This feature, which was launched in 2013, initially served as a private photo sharing platform. But we can also use it to send messages.
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