Definition of marketing strategy
A marketing strategy is the entire marketing plan of a business to reach people and turn them into customers for the products or services we provide. This strategy in a company contains the company’s value proposition, the best way of marketing, information about target customers and other matters related to the marketing plan.
Benefits of creating a marketing strategy
Marketing strategy plays a very important role in marketing a product, here are some of the benefits of making a marketing strategy:
Distribution Becomes More Efficient
After you apply your Marketing Strategy to the business. You will know all the necessary details, such as who your target customers are and the price range you can offer. This will help you determine the most effective distribution method.
Building a brand image
No business in the world can last long without a solid brand image. All of these are other aspects where a marketing strategy helps you. A lot of advertising money is wasted when you buy media and place ads on platforms that don’t align with your brand image.
As you develop your brand image, you will get the best insights from comparisons when you place your ads on each of the different platforms
Creating Products That Sell
Marketing is not just about promoting an existing product line. Effective marketing will take your clients’ hearts and understand their needs. And if you think that your existing product is not meeting customer demand, then you should redesign your offering.
This is the best way to serve your customers and strengthen your status in the market. With the changing technology and economy, you have to revamp your marketing design to stay relevant, and this is where marketing strategy plays a major role.
Example of a marketing strategy
The following is an example of a strategy in marketing
1. SEM (Search Engine Marketing)
Aims to make our products appear on the main page of the SERP (Search Engine Result Page) even though SEO is not good enough. The way it works is that advertisers target keywords that are related to the product being sold.
2. SEO (Search Engine Optimization)
SEO or Search Engine Optimization is a series of systematic strategies used to make a blog or website appear on the main page of the Search Engine Result Page (SERP). SEO aims to increase visitors to the website with targeted keywords.
3.social media marketing
Social media marketing is an activity to market or offer products, goods, or services using social media.
You can offer products through various social media platforms such as Instagram, Facebook, Twitter, or YouTube. In social media, content is still the most successful marketing medium.
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