Definition
Social commerce is defined as part of e-commerce that involves the use of social media that supports social interaction and user contributions in helping the process of buying goods or services online.
Why social commerce
Shopping offline is a social experience. You will ask friends and relatives for their opinion about the product you want to buy. You may buy the same brand of cosmetics as your friend, or you may go shopping for household goods together with your partner.
Regardless of where the purchase is made, most shopping decisions involve more than one individual input, be it a spouse, friend, or relative. Along with the development of technology, especially the increasing use of smartphones and social media platforms, online shopping is changing and transforming to be more social.
Benefits of social commerce
Some of the benefits of social commerce:
- Consistent audience growth. Thousands of new users join social media platforms around the world and there are millions of active users every day.
- Increase ranking in search engines. Engagement on social media can lead not only to transactions, but can also increase your website traffic which will ultimately affect your ranking in search engines.
- More organic traffic and engagement. One of the most noticeable benefits of using social commerce is the reach and engagement you can get every time you share something online.
- Customer loyalty and retention. By using social commerce for business, you are not only selling and promoting your products, but at the same time building good relationships with customers.
- Analyze business performance. With social commerce, measuring and evaluating business performance is easier. Facebook Pages and Instagram Business are equipped with metrics that measure the impressions, engagement, and reach of the content you share.
As a country that has a very large number of social media users, the potential of online businesses is also great. However, the market strategy used must also be adapted to the situation. If you previously only targeted internet users by creating conventional e-commerce sites, now you must also target social media users to expand your market reach.
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