Search engine optimization (SEO) is one way you can do if you want your website to be on the first page of search engines.
Thus, someone can easily find your website. In other cases you may need customers to visit your website pages.
In this short article, you will find out how keywords in your website can place your website at the top of the search index.
Overall there are at least three things you can do, including keyword research and selecting keywords.
1. Keywords Research
Research on keywords can be the first step in determining keywords. This is important because keywords are the basic function of search engine optimization.
According to Tobias Ebner and Levin Granitza (2019), there are several types of keywords, namely keywords in commercial, informative, and navigational forms.
Keywords in the commercial form are perfect for searchers who are looking to buy or consume something. In general, they will write the sentence, “Buy cheap perfume” and perfume sellers are able to use these keywords as SEO.
If the keyword is informative, it will generally be indicated by the sentences, “How much…”, “How much…”, and “How to…”. And keywords intended for navigation will take the form, like “Where…” and “The way to…”
2. Choosing Keywords
When it comes to this stage, the author or website creator should pay attention to whether the keywords are familiar to site visitors. Some words that are correct in wording are not necessarily familiar and in accordance with the search objectives of visitors.
Tobia Ebner and Levin Granitza (2019) provide an example that the word “outerwear” may be grammatically correct but the word is not familiar enough.
By the word “outerwear” visitors may mean “jacket” or “t-shirt”. This is because “jacket” and “shirt” are commercial words.
In principle, the more general the keywords used, the greater the number of pages that search engines will find. However, it will lead to high competition and website creators are expected to be more skilled in choosing the right commercial keywords.
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