In Google Analytics, there are many features that you can use to grow your business; especially if the business you are developing is related to the Google search engine.
In accordance with its function, several features are enough to help you to more easily get information related to website performance.
There are several Google Analytics features that are important to know. Below is an overview of some of the features that you can take advantage of when using this software.
- Analytics Intelligence
This feature helps you to get the data you need. Of course from here you can get some information related to the performance of the website or business that you are developing. In addition, you are also facilitated with advanced information modeling capabilities that will help you to understand any data obtained.
Google Analytics will always provide you with the latest data, changing trends and other opportunities that are important to you.
2. Reporting
You can get various reports. Including how customers (customers) / visitors interact with the website. You can easily share this report with colleagues in various reporting applications.
The reports that you can get using Google Analytics are quite detailed, such as Visitor reports, Ads, Acquisitions, Visitor Behavior, Conversations, Live Reports, and Visitor Flowcharts. You can get all that information only by using Google Analytics.
3. Data Analysis and Visualization
Google Analytics helps you visualize various data, access it, and organize it according to business needs. Visualization will make the depiction of the data more visible. Of course this will make it easier to read/analyze the parts that can and still need to be developed.
Another convenience offered from Google Analytics is the ease of access. You can access wherever you are; Of course, as long as there is an internet connection. The software provides mobile versions (Android and iOS), email notifications, and integration with various Google products.
4. Data Collection and Management
Google Analytics supports the use of JavaScript libraries, SDK applications, and the Open Measurement (OM) protocol. The OM protocol allows you to import data from a wide variety of third-party internet-connected applications. Then combine it with data that has been collected from Google Analytics to get more complete information.
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