In general, there are 5 main digital marketing channels that you can use. And if you want to start to enter the world of digital marketing, then you need to learn everything in order to increase the effectiveness of promotions. And of course these five channels have their own advantages and disadvantages, their use must also be adjusted to the needs and budget allocated by the company. The way of planning, execution, and evaluation is also different.
Social media
Nowadays, social media is not only used by young people who are looking for identity, but also companies that want to attract customers. Almost all large companies from around the world have also started to include social media as one of their marketing strategies. Make sure you understand it, before you decide which social media channel you will use. The target in using social media is how your content can attract the audience to interact, whether it’s liking or sharing it with other audiences. The key is that you position the brand as a person as much as possible, because social media users prefer to interact with other people than with brands.
Content Marketing
Content is the main part of digital marketing, because it is content that will be consumed by the audience who are your potential customers. In doing content marketing, you must pay attention to the relevance between the brand, the context of the content, and your target audience. You also need to pay attention to the buyer journey in the creation of your content (such as whether the content is intended for brand recognition or for hard selling?), in order to increase the effectiveness of the content towards the goal. Also you need to pay attention to the type of content you create with the platform you are using. For example, the content format that sells on LinkedIn is certainly different from that on Instagram. You may need to hire a content strategist to get the best results.
SEO and SEM
SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are digital marketing channels that work on search engines or search engines. Many people use search engines to find information, news, or as a basis before making a decision. And with that, of course search engines are also a very big influence in marketing activities. With SEO and SEM channels, you can ensure that your brand appears in the main results in searches made by people. The difference between SEO and SEM only lies in the need for costs, where SEO does not require an upfront payment while SEM is necessary because you will be dealing with Google Ads.
Digital Ads (Media Buying)
There are many ways to advertise in the digital marketing world. Facebook Ads, Google Ads, LinkedIn Ads, to independent advertising and Brand Activation. In the world of Digital Ads, there will be a lot to discuss about budgeting, targeting, to remarketing methods. Placements and ad formats in digital ads are also very diverse. It can be in the form of videos, images, to advertorial text.
Email Marketing
And lastly is email marketing, where promotional activities will be carried out by sending mass emails in your customer email database. Keep in mind that the email system is now equipped with very sophisticated filters, so it can detect and categorize your email as spam if the quality of the email and the frequency of sending it is very disturbing.
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