4 Consumer Behavior in the Digital Age
Recognizing and understanding consumer behavior in the digital era is indeed a challenge for entrepreneurs. If you don’t find out early, your business will lose customers.
Especially if the competitors have already implemented a targeted marketing strategy. So, what can be done to recognize your consumer behavior in shopping in the digital era?
1. Comparing product quality from reviews on the internet
Most Indonesian consumers will first find out the quality of the product they need from reviews on the internet. Usually they will take advantage of the Google search page, social media, or the testimonial column found in your online store.
Therefore, to be superior to competitors, make sure you always provide the best quality products and services to customers.
This is important to note because all information can be easily obtained by your customers from all over the world.
Thus, overall customer satisfaction is the main goal that must be achieved by all brands, regardless of what industry they are in.
2. Prioritize the ease of ordering and payment
In today’s digital era, low prices are no longer the only attraction for customers. Most of them prefer more expensive product prices, but of course with much better quality and service.
Especially in terms of the ease of ordering and payment methods provided by a brand. Especially in Indonesia, the trend of cashless or non-cash payments is on the rise. It automatically ‘forces’ every entrepreneur to provide this type of payment through an online cashier application.
The advanced features in the online cashier system will shorten order times, provide easy payment methods, and enable instant receipt printing.
3. Loves personalization
Of course, each customer has different needs and wants for the products and services you provide. These conditions make personalized products or services more preferred and popular among customers.
Through products or services that have been ‘customized’ to customer needs, you can provide your own satisfaction so that it has an impact on customer loyalty.
4. Don’t want to be left behind by the hype(trend)
One more consumer behavior in shopping in the digital era, namely they do not want to be left behind by hype or everything that is currently a trending topic.
You can use this opportunity as the right moment to create product innovations in accordance with what is being discussed by the wider community on social media. Especially if the target market is the millennial generation who tend to always want to look up-to-date.
If you don’t have enough time to create product innovations, you can be creative through the packaging used. For example, you can add Avengers stickers to product packaging as long as the film is the talk of the world.
Make product packaging look Instagramable and let customers take photos and upload them to social media. In a fairly short time, your business product will be hunted by customers who don’t want to be left behind by the hype.
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