Once you are successful in creating PPC ads, you should continue to monitor and manage them regularly to ensure they are running effectively. The key to success in running a pay per click campaign is to analyze its performance and make the necessary changes. The following are some things to consider when running a PPC campaign:
Adding Keywords
Adding keywords that are relevant to your business can expand the reach of your ad. However, be careful in choosing keywords, because irrelevant keywords can also reduce the quality of your ad
Using Negative Keywords
The use of Negative Keywords is intended to increase the relevance of your ad, by making an exception for the keywords that you place in the ad. For example, if you sell new clothes for children, and the keyword used is children’s clothes, then you can add a negative keyword in the form of “used”. That way, every time someone searches using the keyword “used children’s clothes”, your ad will not appear. You also have to be careful about using negative keywords, if you use too many then your ads will reach fewer people.
Creating Ad Groups
Separating the ad group into several smaller groups aims to increase CTR (Click Through Rate) and Quality Score. Reviewing Expensive Keywords. You should continue to monitor the costs incurred by each keyword, if any keywords are found to be expensive and ineffective; it’s time you replace it or turn it off.
Landing Page Repair
Modify the content and CTA (Call to Action) of existing landing pages to better match the searched keywords to increase conversion rates. Don’t redirect all different ads/keywords to the same landing page. To master Pay Per Click advertising, it takes a lot of time and experience. Limited insight and experience in undergoing PPC will have an impact on high costs and low conversion rates.
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