The study of design and illustration always gives historians insight into changing trends in aesthetics, buying patterns, and popular culture, but it is also valuable for designers to know what has influenced and continues to influence their work today.
Love vintage design, or just want to find out more about how designers used to work? You’ll want to keep reading!
Art Deco, a style defined by modernist geometric designs and luxurious materials and colours, first appeared in France but its popularity rapidly grew, becoming one of the first international design movements and producing some of the most glamorous buildings, interiors and artworks ever witnessed. world.
- Design in the 1930s
The merits of the 1920s unfortunately didn’t last forever. The Great Depression had a somber influence on design in the 1930s, with Art Deco’s restrained form focusing on curved shapes replacing the glitz and glamor of the previous decade. In the poster art, we can see how the rich color palette from early Art Deco was replaced with weaker colors.
- Design in the 1950s
Designers have looked back at 1950s-era design time and time again, and for good reason. It was a very rich, optimistic and exciting time for design. Just as we have today, there were many different trends that found their place in the Fifties design landscape. In America, an exploding economy meant that ordinary homes now had kitchen appliances, motor vehicles, and televisions, all advertised constantly to the public. Throughout commercial advertising we can see cheerful, atmospheric illustrations and photos in pastel ice cream or bright technicolor. The sense of movement, youth and interest that this style evokes is highly contagious, and it continues to have a distinct influence on advertising design today.
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- Design in the 1970s
1970s design has enjoyed a recent resurgence in design, fashion, and illustration, and perhaps this is part of it because it is a rich source for retro design in many forms. This decade was defined by various pop culture and social movements, allowing individuals to express who they are more extroverted through fashion, music, and art. Punk, Disco and the hippy movement are some of the cultural trends that have demonstrated this decade, and their influence is manifest in the world of design.
- Design in the 1990s
Designs that reflect the 1990s take a little longer to remember than the hippy visual culture of the 70s and the pretentiousness of the 80s, but it was actually a very significant decade for the development of graphic design as we know it today. Digital design technology has evolved and become more accessible (remember Microsoft Paint?), which means that the days of creating layouts by hand are rapidly disappearing. As a result, the layout has a cleaner, more polished look.
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