Previously, did you know what graphic design is? maybe some of you already know what graphic design is, but it doesn’t hurt for us to re-explain about graphic design. Graphic Design is a communication process using visual elements, such as typography, photography, and illustrations that are intended to create a perception of a message being conveyed. This field involves visual communication processes and communication design.
Graphic Design creates and combines symbols, images, and text to form a visual representation of ideas and messages. Graphic designers use typography, fine art, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and brands), editorial design (magazines, newspapers, and books), environmental design, advertising, web design, communications design, and product packaging.
Some of the functions of color in graphic design:
Structural Function
In graphic design, color can serve as a guide for readers to find important information. The information is sorted structurally by priority level.
Signal and Communication Functions
In graphic design, color has a function, as a means to provide signals and communication. It is through this color tool that an order can be conveyed to the reader well.
Natural Function
The depiction of real object properties often uses color. Colors in various objects that you often see everyday, have unwittingly anchored in the brain. That way when you see a color, your brain will process what objects have the exact same color. Yes, color can even create real object properties. For example, blue means sky and sea, green means plants, and so on.
Psychological Function
Human psychology is always related to everything around him, including color. According to research, color can actually be associated with the human psyche. People who have an introverted character tend to prefer bright colors. Therefore, color can describe a person’s character quickly and precisely.
Identity Function
Color also has an important role to make it easier for readers to recognize the identity of a group, community, company, and organization. For example, the dominant green color is widely used for organizations or an association of religious groups in Indonesia. This is why color is so important because we can see an organization just by its color. In addition, color can also be a character for some business products.
Object Shaping Function
Color has a dual function not only from the aspect of beauty, but also as an element that forms a differential with other objects. Any color can create beauty that beautifies many things. Like a room wall of a house that is painted with a favorite color, it will create its own beauty for those who see it.
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