In marketing or marketing there is a series of activities that must be carried out to meet consumer needs and satisfaction. Marketing activities can be in the form of creating products, determining selling prices, determining places of sale, and promoting these products to consumers. The marketing functions and tasks are as follows:
1. Exchange Function
Marketing has a function as a medium for exchanging products for money or products for products. Effective marketing communication will allow consumers to know and buy a product sold by the manufacturer. These products can be used for personal use or resold for profit.
2. Physical Distribution Function
The marketing process also functions as a form of physical distribution of a product, where the distribution occurs by storing or transporting it. While the transportation process can be by land, water, and air. Product storage activities run by keeping the supply of products available when needed.
3. Intermediary Function
The process of delivering products from producers to consumers is carried out through marketing or marketing intermediaries that connect exchange activities with physical distribution. The process of intermediary activities such as financing activities, product classification, information search, and others.
MARKETING TASKS
As the spearhead of every company to produce success. But no matter how good the product you create, of course it will not be successful without a good marketing strategy. To be able to achieve company goals you must understand the general tasks of marketing, while some of the marketing tasks are as follows:
1. Product Introducing
The first and most important task of marketing activities is to introduce the products created by a company to the public.
2. Reaching Sales Target
Determination of product sales targets must be done from the start. Marketing management (Read: Understanding Marketing Management) must design strategies to achieve these targets.
3. Ensuring Customer Satisfaction
Consumer satisfaction is the most important thing and a priority for the marketing team. One measure of marketing success is that consumers are satisfied with the products being marketed.
4. Creating Advanced Strategies
The follow-up strategy is intended to get a bigger profit target than the previous marketing strategy, for example offering other products at discounted prices.
5. Collaborating With Partners
Building cooperation with other business partners as well as establishing good relations with the community, especially customers, and bridging the company’s relationship with the external environment.
6. Making Sales Report
In addition to collaborating with external parties, the marketing team must also make a sales data recap correctly and structured. Sales data is needed to determine future marketing targets and strategies.
THE RESPONSIBILITIES OF THE MARKETING MANAGER ARE:
- Conduct research, analyze data, and identify target markets.
- Design, develop and oversee marketing strategies.
- Design and present marketing ideas with strategies.
- Collect and distribute statistical and financial information.
- Update the database and take advantage of CRM (Customer Relationship Management).
- Organizing events and exhibitions.
- Carry out promotional activities.
- Create and run a company website and think about online campaign strategies.
- Conduct campaigns on social media.
- Coordination of marketing culture internally and organizationally.
- Monitor marketing performance.
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