Here are some marketing functions within the company that you rarely know about:
a. Exchange Function
In the world of marketing, consumers can freely choose products that come from any company by exchanging them for money or can exchange products for products that are used themselves or that will be resold.
b. Physical Distribution Function
The product distribution function is carried out by moving the product by transporting and storing the product. Products owned by producers will be distributed to consumers either by land, sea, or air. In terms of product storage, it is done so that the supply of products is maintained in the market so that there is no shortage when needed by consumers.
c. Intermediary Function
To be able to deliver the product to the hands of consumers, it is a marketing person who will later connect from the producer to the consumer.
Other Functions of Marketing
Another function of marketing is not only as an exchange, physical distribution, and intermediary, but there are still other important functions that a marketer has, including the following:
a. Acting as Marketing Sales
The main task of a marketer is to generate sales or sales of products owned by the company, so that the company benefits from every product sold.
b. Acting as a Marketing Promotion
Marketing has a duty to introduce a product to the wider community so that the company’s products can be known.
c. Acting as Marketing Research and Development
Marketing has the task of finding information on a product that is needed by consumers or developing existing products regarding its advantages and disadvantages, then reporting everything to the company for immediate follow-up.
d. Acting as Marketing Communication
Marketing has a duty to make good relationships between companies and consumers, companies and surrounding communities and companies to parties involved in the business.
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