- Definition
Freelance marketing is a term to describe the activities of freelancers in finding clients or companies that need their skills.
- The origins of freelance marketing
Freelance itself is an English term to refer to a freelancer. A freelancer is someone who works for a company or agency but is not bound. This means that they have an obligation to complete the tasks taken, but have full rights to choose to do a job or not.
The term freelance was first introduced by Sir Walter Scott through his fiction book entitled “Ivanhoe.” The term was used to refer to mercenaries in the Middle Ages. The word freelance itself comes from “free” (free) and “lance” (spear). This means that freelancers are a metaphor for a spear that can work freely without a specific employer and cannot be obtained for free.
- Qualities that a freelancer must have
- Have good knowledge about property
Not only mastering social media, a freelance marketing property is also required to understand various systems in the property business
- Mastering negotiation techniques
Like most sellers, a freelance marketing property is also expected to be able to master good negotiation techniques. These techniques include the use of appropriate language, the ability to attract potential customers, to providing offers that do not harm both parties.
- Diligent and diligent
Although technically the job of a freelance property marketer is the same as other sales agents. But this profession requires a fairly high level of patience and perseverance.
Another factor that can increase the selling price of a freelancer in front of a client. Among them:
Have a specialization in a certain field (Niche)
It’s okay to be a freelancer who is an expert in various fields. But to maintain quality and get more profit, we need special expertise in one or two areas.
- Able to compete
Although the scope is not as wide as conventional work, it does not mean that being a freelance marketing has no competition. To increase fees and earn more, a freelancer must also have good competitive skills.
- Flexibility in determining prices
In determining rates, a freelance marketer must have the ability to measure their expertise. Do not let the price that we offer or is determined by the client below the standard and not in accordance with the quality provided.
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